About Moments Climbing
Created in Scandinavia, and currently operating the 3 Kiipeilyareena facilities in Finland – Moments Climbing intends to be the world leader in the development and operations of commercial climbing gyms. The people behind the company are a mix of experienced global businessmen & those who have helped shape the indoor climbing industry over the past decade, all of whom are passionate rock climbers. Blue Swan Boulders will be our first US location and the first ever transatlantic climbing facility.
Meet the Team
Vice President of Moments Climbing
Having held almost every position in an indoor climbing gym over the past 10 years, Dean has positioned himself at the forefront of the indoor climbing industry. Dean began his profession as the Lead Instructor and Route Setter at the Earth Treks` Rockville location, the largest indoor climbing gym in the country at the time. Shortly thereafter Dean moved to Santa Barbara, CA to open and manage the region`s first indoor climbing gym. After several successful years working in the Southern CA market, Dean accepted a position with Walltopia, the world`s leading climbing wall manufacturer. As the Head of Sales at Walltopia Dean was exposed nearly every new and existing gym in the country. He acted as a trusted design consultant, operational advisor, and account manager for new and expanding operators. Throughout his career Dean always focused on improving the customer experience especially for those new to the sport.
Berta Garcia joins the Moments Climbing team with over 12 years experience working in the outdoor recreation industry, and 8 years experience in opening and managing climbing gyms and communities. Her strengths and passion in life includes creating high-performing, values-driven, passionate teams who love to share their love of climbing with the communities they are a part of. Berta and her husband, Charlie Garcia III, got their start in the climbing industry in Orlando while studying and working at the University of Central Florida. She has had the privilege to have served in over 5 climbing gyms and communities across the country in almost every capacity- from Climbing Tower Lead at UCF, to Gym Director of Earth Treks Englewood, CO (currently the largest indoor climbing gym in the US), Assistant Director of Instruction at Earth Treks Crystal City, VA, construction extraordinaire with Crystal City’s opening, to ET Outdoor School Instructor in Maryland. Berta is stoked to bring her experience back to the community that gave her family so much.
Charlie Garcia III comes to Moments Climbing having 12 years of Routesetting and Management experience in the climbing industry.Before joining Moments Climbing, Charlie worked for a diverse range of climbing organizations, including commercial gyms, local community centers, and college recreation facilities. In addition to his commercial setting experience, Charlie also has a Level 2 Setting certification from USA Climbing. Born and raised in Florida, climbing was not the career path he envisioned until working at Aiguille Rock Climbing Center in Longwood, FL. In his role as Head Routesetter for multiple Earth Treks Climbing facilities, Charlie managed teams providing all aspects of routesetting, including commercial, competition and youth.A big believer of inclusion in climbing, Charlie supports climbers of all abilities with accessible, thought-provoking climbs in a variety of styles. Charlie specializes in athletic empathy, and has successfully served climbers with unique needs such as novices, professionals, adaptive, and those training for outdoor pursuits. Along with Gym Director and wife, Berta Garcia, he hopes to create a community of excited individuals to take Florida climbing to the next level.